1. You Might Be In Google Sandbox
What is Google Sandbox? Google Sandbox is a testing phase where all new e-commerce sites are put through in the search results. The term of your e-commerce site being in the Sandbox rests entirely upon how popular your target search items are. This basically gives Google time to make out what your site is about and put your site on trial in different positions. Google will then analyze to see how your site does against its competitors and how visitors are reacting to your site. It is extremely important that your content is top noch from the beginning till the end, make sure that no matter what your visitors requirements/wants are, they will be met on your site.
2. More Than 50% of Baskets Are Abandoned
When a customer leaves a site, chances are they are not coming back. Often times, customers who abandon their carts or leave the site is mainly because they hit a road block during their checking out process, the loading was taking too long or simply that they just got distracted by something else. Most e-commerce sites will send “the one that got away” customers an email a day or two later, reminding them about the goodies they have left in the cart. These emails usually consists of a coupon code for a discount or free shipping. Something that will entice the customer to come back and complete the purchase. However, this does require the customer entering their email address before leaving the site, which most customers aren’t that willing to do. Another method is remarketing, there are tools that can assist you in that. Tools like Retaily will plant a cookie on the visitors website and follow the user around the internet, giving them a reminder of your existence.
3. Use Google Analytics
Google Analytics is a great tool to use if you are looking to find out who your customers are and how they came to find your site. Not to mention, its completely free! There are many parts to Google Analytics and there’s no way you’ll be able to explore all of it. You’ll get what i’m talking about when you see it for yourself. Lucky for most e-commerce business owners, all you need is the most basic part of Google Analytics. With the information that you have found through using this tool, you’ll be able to tweak your e-commerce site to suit your customers.
At the end of the, day do you know what you would like to achieve? Getting to your goal is the most important part in the first instance. You may go in with an idea of achieving 1 million dollars at the end of the year. However, you might find that hard and nearly impossible to achieve. Keep your goals realistic and reachable. Also, as you go, you’ll get a clearer picture of who your customers really are and what they want. From there you can tweak your e-commerce business to meet their expectations. This will take you one step closer to your ‘million dollar’ goal. Heh* You could start by setting up a list of goals that you would like to achieve on Google Analytics. Your goals do not have to be hard ones, it could be something as simple as trying to obtain more email addresses for newsletters or spending more time on improving your e-commerce site.
5. Social Media is Great
Social media is a great way to build a band between the brand and the customer. Some e-commerce sites even gain most of their traffic from their social media sites. Choosing which social media platform entirely depends on what your business is. For example, Instagram, Tumblr and Pinterest are all picture based platforms. Whereas Facebook and Twitter are more word driven platforms. Also, you might want to consider what social media your customers are mostly using. It is important that you make your social media presence known to them. Just like anything, social media requires a lot of dedication for you to get anywhere with it. Come up with a posting schedule, this helps with the activeness of your channels. Not to mention, your followers will know when to expect your posts.
6. Test Everything
To make sure everything on your e-commerce site is running smoothly and functional, test it! I know you’re excited to launch your new e-commerce store, but don’t launch it till its 100% ready. Whats the point of having a site that has issues? This will also be a factor that potentially puts customers off. An easy way to test your store is by using Google Optimize. Optimize makes it easy for you to create an A/B test of your site. Analyze how your pages perform and make informed changes accordingly. From there you’ll be able to see a change in your conversion rates.